E-Service Quality Brand Trust Affecting Customer Brand Engagement Food Delivery Application in the Northern Region

Abstract

This research is a purposes 1) to study the E-service Quality that affects the Brand Trust of users food delivery service users 2) to study the Brand Trust that affects Brand Engagement of users Food Delivery application. The samples were 385 members in the northern. Data were collected by using questionnaires, and analysis by using frequency, percentage, mean, standarddeviation, multiple regression analysis and simple linear regression. The results of The research found that the variables that affect the brand trust of users in the Food Delivery application are efficiency fulfillment privacy and responsiveness Affects trust in the brand at the statistical significance of 0.05 and brand trust that Affects Brand Engagement of Users Food Delivery Applicationfound Brand trust affects brand engagement of users. Food Delivery application. at the statistical significance of 0.05.