Study of Marketing Communications Strategy for Branding of Asset wise PCL.

Abstract

The purpose of this investigation aims to study the marketing communication strategy for branding of Asset Wise Public Company Limited, with strategy formulation, communicative analysis and evaluation, and marketing communication strategy enhancement for branding. This qualitative research data has been collected using interviews as a research instrument. The participants in this study were chief executive officers and company representatives relevant to marketing communication strategy in brands. Moreover, additional aspects were considered when analyzing the data, such as the concepts in real estate business, marketing communication, branding and branding, general information about the company, and several related studies. The finding found that the marketing communication strategy for branding Asset Wise Public Company Limited was composed of 3 main processes: business analysis to formulate the marketing communication strategy, marketing communication implementation, and implementation evaluation. According to the analysis, broadcasting, public relations, social activities, and being a sponsor were selected as instruments for marketing communication in branding. After the instruments were specified, the marketing communication strategy evaluated the performance using brand awareness. To receive that outcome, it was used to improve the process of marketing communication development in branding.