The Promotion and Development Electronic Marketing of Hemp Products of Community Enterprises in Baan Seree Rat, Chong Khaep Sub-district, Phop Phra District, Tak Province

Abstract

This research to study the development of electronic marketing system. Develop an electronic marketing system and satisfaction in using marketing systems that are suitable for the hemp products of community enterprises in Baan Seree Rat, Chong Khaep Sub-district, Phop Phra District, Tak Province, with the initial process from collecting data of hemp products by community enterprises. Then, take the data obtained for analysis and develop electronic marketing channels suitable for the group's hemp products by using design principles and developed in accordance with the knowledge that has been studied. Then, The researcher conducted a satisfaction assessment from a target group of 30 people by randomly selecting. The sample is a specific method, They are the members of the community enterprise group in Baan Seree Rat, Chong Khaep Sub-district, Phop Phra District, Tak Province. who using the electronic marketing system. After using the electronic marketing system, found that the sample population have the ability to regularly operate mobile devices (smartphones). And often buy products in online or the Internet. Therefore, the developed electronic marketing system is suitable for the community enterprise, the hemp products of the community enterprise in Baan Seree Rat, Chong Khaep Sub-district, Phop Phra District, Tak Province, with an average satisfaction rating of 4.18 or at a good level.