News Exposure of Social Influencers with Major Depressive Disorder towards the Comprehension of Major Depressive Disorder and Self-Esteem of Generation Z in Chiang Rai

Abstract

Nowadays, Social Influencers heavily influence on thoughts and behaviors of people.  News related to social influencers’ lifestyles sharing on social media got attention from people and affected the comprehension of the audience in many ways. This research aimed to study the behaviors of news exposure of social influencers with major depressive disorder and comprehension of major depressive disorder and self-esteem of generation Z in Chiang Rai.  The quantitative research methodology was used in this study using a survey as a tool for collecting data.  The sample size was 400 people of generation Z living in Chiang Rai. The questionnaire was used to collect data and analyzed with descriptive and inferential statistics with the use of t-test, One-way Analysis of Variance (ANOVA), and Pearson’s correlation.

The results indicated that news exposure relating to social influencers with major depressive disorder has a significant positive relationship with a comprehension of major depressive disorder with a correlation coefficient at 0.65 or a high level and inclusive of the samples' understanding of the major depressive disorder has a significant positive relationship with self-esteem with correlation coefficient at 0.88 or a high level.