Investment Decision-making in the Service Industry Group of the Stock Exchange of Thailand Among Elderly Individuals Residing in Bangkok


  • Chaturawat Thanitnan Graduate School, Stamford International University
  • Chanyanit Thanitnan Independent Business Consultant
  • Kajornatthapol Pongwiritthon Knowledge Transfer Center technological innovation Local wisdom (social enterprise) 138 Moo 6 Soi 2 Mae Hia Subdistrict Mueang Chiang Mai District Chiang Mai Province 50100
  • Chavalit Honglertsakul Division of Urology, Department of Medicine, Faculty of Medicine, Vajira hospital. Navamindhradiraj University
  • Sikarnmanee Syers Faculty of Business Administration and Information Technology, Rajamangala University of Technology Isan, Khon Kaen Campus


Decision, Investment, Service Industry, Elderly, Bangkok


This study is a descriptive research that aims to investigate the investment decision-making on the Stock Exchange of Thailand and the personal factors influencing the investment decision among the elderly in Bangkok, specifically the service industry officially listed companies on the Stock Exchange of Thailand. The study population and sample included elderly individuals residing in five districts of Bangkok, namely Wattana District, Phayathai District, Huay Kwang District, Chatuchak District, and Rat Burana District. The sample size was determined using a non-probability sampling method with a quota of 400 total samples. Research tools consisted of a checklist questionnaire and a 5-level rating scale. Quantitative data analysis was conducted through descriptive statistics, frequency, percentage, mean, standard deviation, t-test, and one-way analysis of variance. Results of the study showed that the overall investment decision level among the elderly in Bangkok on the service industry officially listed companies on the Stock Exchange of Thailand was high. Further analysis of each aspect revealed that investment decision levels were high for all aspects in descending order, including securities aspect, stock market aspect, social and political aspect, economic aspect, and the other uncertain aspect. The test comparing the characteristics of the respondents, such as gender, marital status, education level, average monthly income, and occupation, showed an average level of investment decision-making in the Stock Exchange of Thailand with no significant statistical differences observed at a 0.05 level of significance.






บทความวิจัย (Research article)