Investment Decision-making in the Service Industry Group of the Stock Exchange of Thailand Among Elderly Individuals Residing in Bangkok

Abstract

This study is a descriptive research that aims to investigate the investment decision-making on the Stock Exchange of Thailand and the personal factors influencing the investment decision among the elderly in Bangkok, specifically the service industry officially listed companies on the Stock Exchange of Thailand. The study population and sample included elderly individuals residing in five districts of Bangkok, namely Wattana District, Phayathai District, Huay Kwang District, Chatuchak District, and Rat Burana District. The sample size was determined using a non-probability sampling method with a quota of 400 total samples. Research tools consisted of a checklist questionnaire and a 5-level rating scale. Quantitative data analysis was conducted through descriptive statistics, frequency, percentage, mean, standard deviation, t-test, and one-way analysis of variance. Results of the study showed that the overall investment decision level among the elderly in Bangkok on the service industry officially listed companies on the Stock Exchange of Thailand was high. Further analysis of each aspect revealed that investment decision levels were high for all aspects in descending order, including securities aspect, stock market aspect, social and political aspect, economic aspect, and the other uncertain aspect. The test comparing the characteristics of the respondents, such as gender, marital status, education level, average monthly income, and occupation, showed an average level of investment decision-making in the Stock Exchange of Thailand with no significant statistical differences observed at a 0.05 level of significance.