Factors Influencing The Choice of Private College Education : A Case Study Phetchabun Information Technology College.

Authors

  • Sukanya Khamyuk Master of Business Administration students, Faculty of Business Administration Northern College
  • Sirinee Wongwirairat Faculty of Business Administration Northern College

Keywords:

Factors Influencing Decisions, Private Vocational Education

Abstract

The objectives of this research were to study the level of internal factors influencing the choice of private college 2) to study the level of external factors influencing the choice of private college education 3) to study the level of decision making in choosing to study in private vocational education 4) to compare the level of decision making in choosing to study at the private vocational 5) to compare internal factors influencing the choice of private college education and 6)to compare external factors influencing the choice of private college education : A case study phetchabun information technology college. Collecting the data from 210 of students who choose to study in phetchabun Information Technology college. The instrument used was a 5-level estimation questionnaire with an IOC value between 0.80 -1.00 with Reliability was 0.915. Data were analyzed in terms of frequency, means, standard deviation,



3

t-test, and F-test (One-way ANOVA), The results were found that; The level of internal factors influencing the choice of private college education : A case study phetchabun information technology college was at a high level. When considering each side, the average was at a high level in all aspects. Ranked from the highest to the lowest in terms of as follows: personality needs, attitudes, learning and cognitive aspect, respectively. The level of external factors influencing the choice of private college education : A case study phetchabun information technology college was at a high level. When considering each side. Ranked from the highest to the lowest in terms of as follows: The average was at the highest level.; marketing stimulus and environment, The averages were at a high level, namely cultural aspects, family aspects, economic conditions, and social aspects, respectively. The level of decision making in choosing to study in private vocational education : A case study phetchabun information technology college was at a high level. When considering each side, the average was at a high level in all aspects. Ranked from the highest to the lowest in terms of as follows: college reputation, personal reasons, external influences related to decision-making, and career expectations, respectively. The characteristics of the respondents' different from sex, Cumulative GPA, average monthly household income, and parents' education level, There is a level of decision making in choosing to study in private vocational education : A case study phetchabun information technology college wasn’t different. The characteristics of the respondents' different from sex, former school and parents' educational level. The level of internal factors influencing the choice of private college education : A case study phetchabun information technology college wasn’t different. The characteristics of the respondents' different from cumulative GPA, average monthly household income, The level of internal factors influencing the choice of private college education : A case study phetchabun information technology college the difference was statistically significant at 0.05 levels. The characteristics of the respondents' different from sex, Cumulative GPA, former school and parents' education level. The level of external factors influencing the choice of private college education : A case study phetchabun information technology college wasn’t different. . The characteristics of the respondents' different from , average monthly household income, The level of external factors influencing the choice of private college education : A case study phetchabun information technology college the difference was statistically significant at 0.05 levels.

Keywords Factors Influencing Decisions, Private Vocational Education.

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Published

2023-09-05

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Section

บทความวิจัย (Research article)