Marketing Strategies for Promoting Cultural Tourism in Khek Noi Subdistrict, Khao Kho District, Phetchaboon

Abstract

This research aims to 1) study the behaviors and needs of Thai tourists affecting cultural creative tourism of Hmong Khek Noi hill tribes, 2) study the factors that hinder and promote tourism. and 3) present marketing strategies that promote cultural creative tourism of Hmong Khek Noi hill tribes. Qualitative Research uses in-depth interviews by selecting to interview tourists visiting Khek Noi. Hmong New Year festivals, including government officials and entrepreneurs involved in tourism in Khek Noi, Use triangulation and analyze results with analytic induction interpretations.

The results showed that the main reason why tourists choose to travel in Khe noi is convenient transportation. I want to see the Hmong New Year traditions and want to sample local food, most of the tourists have visited Khe Noi. The Hmong New Year festival is held in late December every year and visits to study the Hmong hill tribe lifestyle. Tourists who want to do activities with the community, including local food. There are demonstrations of throwing balls, teaching archery, as well as experimenting with Hmong or Formula Hmong races, but tourists are not yet popular to stay in Khek Noi. As part of promoting cultural tourism in Khek Noi, Khek Noi Subdistrict Administration has developed a plan for the development of conservation tourism and the culture of Tablok Noi focused on the control and promotion of conservation tourism. It is a project that should be carried out over a period of 5 years, consisting of a management development plan. The tourism and infrastructure development plan and the tourism service development plan are mainly projects that need to be coordinated in several related agencies and organizations both inside and outside the community. Development of Cultural Tourism in Khek Noi Future Tourism Trends In addition to relaxing with nature and eating delicious food, you can also enjoy a relaxing trip to nature. Visiting Khek Noi will gain knowledge from learning culture, history. Hmong ethnic lifestyle.