A study of guidelines for Development of a Bachelor of Business Administration in Marketing Program, Management Science Faculty, Loei Rajabhat University

Abstract

The objectives of this research were: 1) to study the choice of subjects in marketing majors, and 2) to investigate the application of knowledge from the marketing program at the Management Science Faculty, Loei Rajabhat University, in a marketing career. A questionnaire was used to collect data from the research samples, which included marketing students, marketing graduates, and marketing practitioners or entrepreneurs in the workplace. The data was analyzed using mean and standard deviation.

The results of the research were as follows: 1) The most important factor affecting the choice of marketing majors by students was their opinion on career prospects. 2) The main consideration for marketing students when choosing their subjects was the level of interest in the subject matter. 3) The most essential content for marketing personnel in the workplace was compulsory marketing subjects, such as digital marketing, followed by new content areas, such as digital marketing communication campaign management and content marketing, for those seeking to develop their careers as digital marketers.