Innovation in Solar Energy Business Management for Manufacturers in the Lower Central Region 2

Abstract

The aims to study Research on Solar Energy Business Management Innovation of Producers in the Lower Central Region 2 were : (1) Conditions of problems and obstacles affecting the development of solar power in the lower central provinces 2  (2) Innovation in solar power business management of manufacturers in the lower central region 2 that affects the growth of solar power business (3) an innovative development model for solar energy business management of producers in the lower central region 2. It is a qualitative research. Collected data from in-depth interviews with 20 people involved in solar energy business management of manufacturers in the lower central region 2. Purposive sampling from Phetchaburi Province and Prachuap Khiri Khan, which the area with many Solar farms entrepreneurs. The results were analyzed by content analysis. The research results were found that: Problems and obstacles affecting the development of solar power in the lower central region 2 consist of: Problems related to import factors, including costs, legal issues, procedures for applying for a license according to the requirements. Process problems, i.e. site conditions risk equipment deterioration, disaster production process for distribution Productivity problems include public understanding. area effect. 2) Innovation in solar power business management of manufacturers in the lower central region 2 that affects the growth of solar power business. Consists of (1) Solar power generation technology that is cheaper enabling price competition with electricity from other sources. (2) Innovation in organizational structure, and (3) Innovation in technology development and standard quality control system. 3) The innovation development model for solar energy business management of producers in the lower central region 2 consists of 6Ps: Plan/Policy, Process/Products, Place, Power of Participatory, Public Relations, Promotion, People.