Marketing factors affecting the selection of water quality analysis rooms by private agencies in Bangkok

Abstract

The objectives of this survey research were to study 1) personal factors of people using the service provided by water quality  analysis lab owned by private sector in Bangkok Metropolis 2) motivation factors choice of using the services. Samples included 50 users of services at the lab owned by private sector. Questionnaire was used as a tool to collect the data. Statistics used in this research included both descriptive statistics( frequency, percentage, mean, standard deviation) and inferential statistics

            Outcome of the research revealed that mean scores on the choice of using the service and motivation factors, overall, were highest in every aspect. The research also indicated that users of service with different sexes, age, education did not differ in their choice of service while users with different working experience did differ in their choice of service at 0.05 level of significance. Motivation factors, overall, were positively correlated to the choice of service (r=0.563), although the relationship was moderate. On the other hand, motivation factors were positively correlated to awareness of the service (r =.454; poor relationship) and to technological advancement used in the service (r =.503, moderate relationship