The Componant of Potential in Marine Tourism Attractions Koh Mak Trat Province

Abstract

The research “The componant of potential in marine tourism attractions kohmaktrat province” was studied about the opinion of tourists towards the potential of attractions in KohMak area, Trat province. The population and samples of the research were Thai and foreign tourists. Questionnaire were used to collect the data. 540 samples were chosen by purposive sampling method with non-probability. The datawere analyzed by using descriptive statistics toexplain the characteristic of thequantitative variable samples.

Results of the research showed that KohMak has the most outstanding in activities and found that set up activities and the safety were the most appropriate but it’s value of money should be developed. The second outstanding was the tourist attractions are clean, scenery and beautiful. The third outstanding was the potential of tourist attractions in impression and found that it has the standard of safety and warning system but the activities should be varied. The fourth outstanding were infrastructure and accessibility and found that there are many restaurants to serve the tourists and easy to reach there. The fifth outstanding were environment and participation of local people and found that sewage management reached the standard but the tourist attractions and community should be protected and not invaded from tourism activities. The last outstanding was the budget from the government and found that it should be supported in marketing and promotion for increasing the number of tourists.