Factors related to behavioral use of electronic mail in a creative way by undergraduate students

Abstract

The objectives of this quantitative research, Factors Related to Behavioral Use
of Electronic Mail in a Creative Way by Undergraduate Students, are to study undergraduate
students’ behaviors concerning creative use of e-mails, the factors related to those
behaviors, and the relationships between the factors and the behaviors. The research’s
sample consists of 400 undergraduate students at Huachiew Chalermprakiet University,
Academic Year 2015. The notable research results, which could be utilized further to
promote behaviors involving creative use of emails, are the followings. Regarding the
data of undergraduate students’ behaviors concerning creative use of e-mails, the
average scores for the aspects of responsibility, morality, and IT evaluation are all in
the statistical criteria of high level. As for the factors of attitude toward e-mail use,
subjective norm, and behavioral control related to the student behaviors concerning
creative use of e-mails, the average scores are all in the statistical criteria of high level.
The factor of attitude toward e-mail use is positively related to behaviors concerning
creative use of e-mails. If someone believes a behavior leads to a positive result, they
tend to have good attitude toward that behavior, and then they, in turn, become willing
to show that behavior, the factor of subjective norm is positively related to behaviors
concerning creative use of e-mails. If someone’s important persons’ behavior is in such
a way, they tend to develop that behavior, the factor of behavioral control is positively
related to behaviors concerning creative use of e-mails. If particular way, they have to
believe that they are capable of controlling that behavior and that it is possible to
complete the behavior.