Factors effecting the Resort Service Selection in The Areas of River Kwai Bridge Moung District, Kanchanaburi Province

Abstract

This research aims to (1) study the Factors effecting the Resort Service Selection in The Areas of River Kwai Bridge Kanchanaburi. (2) Comparison of key factors influencing the selection service of the resort: Bridge of the River Kwai Kanchanaburi. The study was a quantitative research and used a survey questionnaire to collect data from 400. Found to be male rather than female sex ratio of 61.20 per majority of 38.80 between the ages of 20 – 29 years. Factors affecting access the resort style service around the Bridge of the River Kwai in Kanchanaburi. In many fieldes include product, price, place, promotion, physical, people and process. It is found that most tourists give importance to the product = 3.96, at hight level in price = 3.69, at hight level in place = 3.98, at hight level in promotion, = 3.78 at hight level in physical = 4.02, at hight level in people = 4.24 and in process = 4.05