Loyalty of Amway Product of Customers in Pathumthani Province

Abstract

 The studied marketing mix Satisfaction and loyalty of Amway Product of customers in Pathumthani Province. The purposes of this research were study the customers satisfaction and compare level of customer satisfaction on Amway product. And relationship between the level of customer satisfaction and loyalty of Amway product. Sample sizes were 400 purchasers and had been used. Questionnaires were a tool to collect data by systematic sampling. Statistical treatments were frequency, percentage, mean, standard deviation, ranking and file. Hypothesis testing was conducted by Pearson Product Moment Correlation Coefficient. 
             The majority of respondents were 261 females (74.8%) from age 30 to 39 years 129 respondents (32.0 %), their family member 2 to 3 member 156 (39 %), education attain bachelor degree 173 respondents (43.3). their occupation private sector 102 respondents (25.5%) 151 certificate and vocational diploma educators (39.2%), 197 private employees (51.2%), earning lower than 10,000 Baht per month 171 respondents (28.1%). 
             The research found that overall areas of customer satisfaction were at the high level on Amway Products. And every area of marketing mix at high level too. Ranking by mean of marketing mix including product, Physical, and price respectively. The lowest satisfaction was services of employee. The loyalty of customers on Amway products were at high level 
             Hypotheses testing found that there were not significant different in every area of marketing mix of Amway products on demographic of customers 
             Hypotheses testing found that relationship of marketing mix and loyalty was at high level.