Satisfaction of Thai Tourists of identity traditional food in Phuket Province

Abstract

          This study aims to investigate characteristics of traditional food in Phuket province, personal factor and traditional food consumption behavior of tourists and tourist satisfaction with characteristics of traditional food in Phuket province. Result shows most of sample groups are female whose age between 20 and 30 years old, single, educated in Bachelor degree, work in private company and average monthly income between 10,000 and 30,000 baht. Overall Thai tourists satisfy with characteristics of traditional food in Phuket province in high level. The highest score is characteristics of traditional food.