THE INVENTORY MANAGEMENT FOR MOTOR VEHICLES REPLACEMENT EQUIPMENT IN WHOLESALE TRADE SECTOR INFLUENCING IN RESPONSE TO CUSTOMERS’ REQUESTS

Authors

  • นภาภรณ์ อุ่นปรีชาวณิชย์ สาขาวิชาการตลาด คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏพิบูลสงคราม
  • พัชรา วงศ์แสงเทียน คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏพิบูลสงคราม

Keywords:

Inventory management, motor vehicles replacement equipment, customers’ requests

Abstract

The purpose of this study was to analyze the Inventory management influencing in response to customers’ requests for motor vehicles replacement equipment in wholesale trade sector. The data, which were collected by questionnaires, were drawn from 350 respondents. In this study, exploratory factor analysis technique with multiple regression method was used as a tool to analyze the influence factors in response to customers’ requests. According to the analysis, there were 3 factors positively influencing on customers’ requests: 1) local optimization without global vision 2) price fluctuation and 3) ordering policy and batching. The negative factors in respond to customers’ requests were influenced by 3 factors: 1) limited production capacity 2) government intervention and 3) inaccurate information sharing. A coefficient of determination of R2 = 0.515 and Durbin-Watson = 1.892 were obtained.  

References

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Published

2020-05-29

How to Cite

อุ่นปรีชาวณิชย์ น., & วงศ์แสงเทียน พ. (2020). THE INVENTORY MANAGEMENT FOR MOTOR VEHICLES REPLACEMENT EQUIPMENT IN WHOLESALE TRADE SECTOR INFLUENCING IN RESPONSE TO CUSTOMERS’ REQUESTS. Mahamakut Graduate School Journal, 17(2), 217–231. Retrieved from https://so04.tci-thaijo.org/index.php/mgsj/article/view/242460

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Research Articles