The Influence of Social Innovation, Value Perception, and Leadership on Tourism Destination in Chaina’s UNESCO Creative cities.

Abstract

This study explores team leadership, value perception, and social innovation in China's UNESCO-designated creative cities. The research uses a mixed research design, including questionnaires, descriptive statistics, multiple regression analysis, and SEM, with a target population of travelers and community leaders in rural areas. The study reveals significant differences in self-management, decision-making, and relationship skills among team leaders, as well as social awareness and innovative collaboration among team members. The study emphasizes the importance of service innovation and creative service concepts in fostering innovation. The study also evaluates the structural validity of a questionnaire using Pearson correlation coefficients and validated factor analyses. The principal component analysis method was used to identify shared factors and classify 12 question options into one common factor. Construct validity was tested using exploratory factor analysis, confirmatory factor analysis, and convergent validity. The study concluded that the structural model of the teamwork synergy toughness scale converges well, with significant relationships between organizational toughness and measurement index variables. The findings have implications for tourism destination growth and policies in rural villages in Anhui, China. Primary contributors to a community's status as a creative tourism destination include team leadership skills, social innovation, value perception, creative tourism destinations, local destination management, responsible tourism practices, and collaboration with local businesses and stakeholders. Effective team leadership fosters collaboration and creativity, leading to unique tourism experiences. Policymakers should consider incorporating social innovation initiatives into their development plans to attract more tourists and promote economic growth in rural villages. The study should emphasize the importance of leaders having good communication skills and the capacity to empower team members. Leaders may foster cooperation and idea-sharing among team members by establishing open and transparent communication channels, thereby fueling innovation and creativity in creative tourist destinations.