ปีที่ 7 ฉบับที่ 2 (2024): May-August, 2024

เผยแพร่แล้ว: 2024-05-11

Academic Articles

Research on the Advantages and Difficulties of Online Celebrities' Live Stream Shopping under the 4C Theory

LIU YAO, Nithima Yuenyong

146-159
- PDF
A study on the Impact of Big DATA on Education Management in Chinese Universities and Countermeasures

Shen Gao

188-209
- PDF

Research Articles

Green Synergy: The Impact of Knowledge Sharing, Green Dynamic Capabilities, and Business Model Innovation on Green Innovation in Manufacturing Enterprises

Jiaying Qin, Chaithanaskorn Phawitpiriyakliti, Sid Terason

1-20
- PDF
Management Construction of University Traditional Orchestras in Shandong Province, China

Wen Duan, Fuangfa Amponstira

21-35
- PDF
The Impact of Social Innovation and Perceived Values Towards Cultural Tourism in Rural Villages in Anhui, China

Kanyamon Kanchanathaveekul, Wannaporn Buddhapoompitak, Wanlapha Srithongphim, Hassachai Tangmungmee

36-43
- PDF
The problem of managing the sub-district community welfare fund in Chachoengsao Province

Sophonvich Sekkhunthod, Suriyasak Mangkornkeawwikul, Kantaphat Chaaboon , Chaiya Tepa , Panya Anantathanachai , Anantachat Buasuwan

44-56
- PDF
Impact of Interpersonal Trust on The Creative Behaviour of Employees in The Chinese Banking Industry: A Mediate of Knowledge Sharing and Moderation of Creative Self-efficacy

Qiang Liu, Tippawan Lertatthakornkit , Yada Wannasuk

57-71
- PDF
Public Participation in Local Development: A Case Study of Local Government Organizations in Wang Man Subdistrict, Wat Sing District, Chainat Province

วราภรณ์ ทรัพย์รวงทอง, Anantachat Buasuwan

72-83
- PDF
Empirical analysis of the factors influencing the employment of art undergraduates in local colleges and universities: Chengdu University, China

Yiling Wang, มาโนช พรหมปัญโญ

84-94
- PDF
The Influence of Social Innovation, Value Perception, and Leadership on Tourism Destination in Chaina’s UNESCO Creative cities.

Gang Zhao, Manoch Prompanyo

85-108
- PDF
Impact of Sports Tourism Destination Image to Travel Intention of Sports Tourism Destinations, Mediation as Perceived Value

Wentao Liu , Manoch Prompanyo

109-118
- PDF
Perceived Corporate Social Responsibility Effect on Job Performance of Research and Development Staff in Industrial Companies: The Mediating Role of Affective Commitment, Dalian, China

Ye Tian, Wasin Phromphithakkul

119-134
- PDF
Mediating Effects of Organizational Commitment on The Relationship Between Leadership Behavior and Job Satisfaction of art Teachers in Shenyang, Liaoning Province

wang zihao, Peerapong Tipanark, Pornthep Mengman

135-145
- PDF
The Results of a Service Innovation Value and Creative Leadership Innovation Team on The Hospitality Industry’s Performance in Chaina

Tao Ma, Chayanan Kerdpitak

160-170
- PDF
The Effect of Perceived Value, Brand Image, and Service Innovation on Student Usage of Mobile Services in Anhui Province

Xinhong Li, Chalermpol Tapsai

171-187
- PDF
Communication in performing arts: The Phenomenon of The Golden Song and Best Song Contest

Palphol Rodloytuk

210-226
- PDF
Influence of Brand Loyalty on Price Premium: A Case of Chinese Snack Food Products

chanchai Bunchapattanasakda, Yue Huang, Boonyaporn Boonmek, Angkana Phiew-or

227-235
- PDF

ปีที่ 7 ฉบับที่ 2 (2024): May-August, 2024

Academic Articles

Research on the Advantages and Difficulties of Online Celebrities' Live Stream Shopping under the 4C Theory

A study on the Impact of Big DATA on Education Management in Chinese Universities and Countermeasures

Research Articles

Green Synergy: The Impact of Knowledge Sharing, Green Dynamic Capabilities, and Business Model Innovation on Green Innovation in Manufacturing Enterprises

Management Construction of University Traditional Orchestras in Shandong Province, China

The Impact of Social Innovation and Perceived Values Towards Cultural Tourism in Rural Villages in Anhui, China

The problem of managing the sub-district community welfare fund in Chachoengsao Province

Impact of Interpersonal Trust on The Creative Behaviour of Employees in The Chinese Banking Industry: A Mediate of Knowledge Sharing and Moderation of Creative Self-efficacy

Public Participation in Local Development: A Case Study of Local Government Organizations in Wang Man Subdistrict, Wat Sing District, Chainat Province

Empirical analysis of the factors influencing the employment of art undergraduates in local colleges and universities: Chengdu University, China

The Influence of Social Innovation, Value Perception, and Leadership on Tourism Destination in Chaina’s UNESCO Creative cities.

Impact of Sports Tourism Destination Image to Travel Intention of Sports Tourism Destinations, Mediation as Perceived Value

Perceived Corporate Social Responsibility Effect on Job Performance of Research and Development Staff in Industrial Companies: The Mediating Role of Affective Commitment, Dalian, China

Mediating Effects of Organizational Commitment on The Relationship Between Leadership Behavior and Job Satisfaction of art Teachers in Shenyang, Liaoning Province

The Results of a Service Innovation Value and Creative Leadership Innovation Team on The Hospitality Industry’s Performance in Chaina

The Effect of Perceived Value, Brand Image, and Service Innovation on Student Usage of Mobile Services in Anhui Province

Communication in performing arts: The Phenomenon of The Golden Song and Best Song Contest

Influence of Brand Loyalty on Price Premium: A Case of Chinese Snack Food Products

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