Perceived Corporate Social Responsibility Effect on Job Performance of Research and Development Staff in Industrial Companies: The Mediating Role of Affective Commitment, Dalian, China
Keywords:
Industrial Company, R&D Staff, CSR, PCSR, Job Performance, Affective CommitmentAbstract
As more and more people pay attention to corporate social responsibility (CSR), the research is also deepening. Perceived corporate social responsibility (PCSR) as a part of CSR has also received attention. However, PCSR of research and development (R&D) staff in industrial companies is still insufficient. The purpose of this paper is to study: (1) The relationship between each dimension of PCSR and each dimension of job performance; (2) The relationship between each dimension of PCSR and affective commitment; (3) The relationship between affective commitment and each dimension of job performance; Finally, it reveals the action mechanism of affective commitment between each dimension of PCSR and each dimension of job performance for R&D staff in industrial companies. This paper takes R&D staff of industrial companies in Dalian region of China as sample. Structural equation model (SEM) technology is conducted on 452 valid questionnaires. The findings are as follows: 1)Each dimension of PCSR plays a significantly positive role in predicting task performance; Employee, consumer, and environmental perception respectively has a significantly positive effect on contextual performance among R&D staff in industrial companies. 2)Each dimension of PCSR has a significantly positive effect on affective commitment. 3)Affective commitment of R&D staff in industrial companies plays a significantly positive role in predicting each dimension of job performance. 4)Affective commitment of R&D staff in industrial companies plays a significant mediating role between PCSR dimensions and job performance dimensions. However, there is heterogeneity in the mediating effect between different dimensions. From the conclusion of this paper, enterprises should pay more attention to the partner dimension of CSR implementation, and the good performance of partner responsibility perceived by employees will also directly affect employees' affective commitment to the organization.
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