The Results of a Service Innovation Value and Creative Leadership Innovation Team on The Hospitality Industry’s Performance in Chaina

Abstract

This research investigates the impact of service innovation, creative leadership, and innovation teams on the operational effectiveness of the Chinese hospitality sector. The investigation employs a mixed-methods approach, incorporating both quantitative and qualitative methods. The study analyzes the top 10 best Sichuan 5-star hotels in the city using probability theory and basic random sampling from a lottery technique. A survey was conducted among 400 individuals in five hotels located in Chengdu, China, with a specific emphasis on the ten finest five-star hotels in Sichuan. The research explores the impact of creative leadership, innovation teams, and service innovation on the performance of the Chinese hospitality industry. The study emphasizes the importance of creative thinking, problem-solving, communication, task understanding, collaboration, and team values. In the digital age, hotels can connect with local attractions, offer creative service ideas, and provide affordable transportation The study investigates the impact of creative leadership, innovation teams, and service innovation on the performance of the Chinese hospitality industry. It reveals that creative leadership encourages innovation, feedback, and detail, while innovation teams and service innovation have a positive influence on performance. The research also shows that Creative leadership significantly affects service innovation (SI) and information technology (IT), with a path coefficient of 0.523 and a C.R. value of 5.208. To innovate services and succeed in a competitive market, it advises prioritising creative leadership and IT. The study found that creative leadership, innovation teams, and service innovation positively impact performance in China's hospitality industry, with service innovation mediating the relationship between these factors. This suggests that fostering a culture of creativity and innovation within leadership and teams can lead to improved performance in the hospitality sector. Implementing service innovation strategies may be a key driver in realising these benefits and gaining a competitive edge in the market.