The mediating role of employee performance on organizational culture, Human Capital and product Innovation in e-commerce in Shanghai.
Keywords:
Human capital, Organizational culture, Product innovation, Entrepreneurial Performance, e-commerce small and medium enterprisesAbstract
The study investigates the impact of human capital, organizational culture, and product innovation on entrepreneurial performance in e-commerce small and medium enterprises in Shanghai. It aims to provide management suggestions for creating an effective innovation atmosphere and improving performance. The study employs both quantitative and qualitative methodologies, including various case analyses and interviews with entrepreneurs, managers, and specialists. The sample size consists of approximately 375 entrepreneurs and staff for quantitative research, as well as an additional 20 key informants for qualitative research. The method of this research used SEM-PLS analysis. The results indicate that human capital, organisational culture, product innovation, and employee performance have strong content validity and can effectively enhance organisations' competitiveness. We can use the results to formulate tactics for fostering creativity in small and medium-sized enterprises (SMEs), emphasizing proficient leadership and a conducive work atmosphere. The study examines the model's alignment with official survey data and test results, revealing a high correlation between hair assessment standards and the model. The results support the need for further research, highlighting the importance of employee performance in the relationship between human capital, product innovation, and entrepreneurial performance in e-commerce small-medium enterprises. The study found a significant relationship between employee performance (EP), human capital (HC), and entrepreneurial performance (EP), with HC having the most impact. Product innovation (PI) also significantly influences EP. The study emphasises the need for strategic management of human capital and employee performance in SMEs to optimise performance outcomes and achieve success in the competitive e-commerce market. It also suggests a relationship between organisational culture and employee performance, emphasising the need for a comprehensive understanding of EP determinants.
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