ปีที่ 8 ฉบับที่ 2 (2025): (May-August)

เผยแพร่แล้ว: 2025-07-22

Academic Articles

Effects of Transformational and Resilent Leadership on staff work Engement:Mediating Effect of work satisfation in Luxun Academy of Fine Art Undering Liaoning Province.

Zhang Xiaohui, Peerapong Tipanark , Pornthep Muangman

129-144
- PDF
The Boundary-Spanning leadership Model for Higher Education administrators of applied universities in Dalian.

Yang Minghui, Pornthep Muangman , Peerapong Tipanark

145-158
- PDF
Mianzhu Woodblock New Year Paintings: Designs of Cultural and Creative Products for Inheritance and Development of Cultural Heritage

Canwei Zhang, Thitisak Wechkama

159-173
- PDF

Research Articles

Service Quality and the Digital Media Usability on the Satisfaction of Electronic Services in Room Reservation on Online Websites in Thailand

Nontipan Prayurhong, Vichit U-on, Onanong Phoocharoen

308-325
- PDF
Marketing Communication Process Affecting Skincare Buying Behavior of Millennials in Thailand

Nontipan Prayurhong, Cheewan Charoensook, Kachaporn Wongchaisuwan

286-307
- PDF
Developing Guidelines for the Prevention and Suppression of Online Fraud Crimes: Guidelines for Law Enforcement by Police Officials in the Investigation.

Dithapat Bawornchai, Isarawut Aonnom; Subhorn Kitchombhu; Sutham Cheuaprakhobkit, Manasnan Kanthasi, Worasorn Netthip, Thaksina Mektraitrat, Phimphoj Nhomchopphitak

1-17
- PDF
The mediating role of employee performance on organizational culture, Human Capital and product Innovation in e-commerce in Shanghai.

Dan Liao, Chaithanaskorn Phawipiriyakliti,

18-34
- PDF
Effect of administrators' transformational leadership on teachers work performance: Mediated by teachers' quality of work life and work Engagement at universities in Shenyang, Liaoning Province.

Wang Zhenghao, Peerapong Tipanark , Pornthep Muangman

35-48
- PDF
Professional Needs and Challenges for the Development of English language Proficiency at a Research Institute Pathum Thani : A Situational Analysis

Mariya Sankeaw, Thanyapatra Soisuwan

49-61
- PDF
Study on satisfaction and loyalty of inpatient dialysis patients based on SERVQUAL model

Lingzhao Meng, Chenin Chen

62-79
- PDF
Exploring Consumers' Willingness to Revisit Theaters through Brand Equity Theory A Case study of Sichuan Grand Theater

Zhen Li, Uthairat Muangsan , Pathumthani University

80-104
- PDF
Factors influencing the growth of the golf industry in China

Peng Tao; Fuangfa Ampornstira

105-117
- PDF
The Role of Entrepreneurship Education in Promoting Innovation and Economic Growth

Wei Wang , Vissarout Krabuansob

118-128
- PDF
An Empirical Study on The Content Characteristics and Operation Strategies of Educational WeChat Public Website

Qingming Tang , Vissarout Krabuansob

174-189
- PDF
Mediating impact of teachers' job satisfaction on the Administrators' Leadership styles and teachers' performance at Nanjing University of Art in Jiansu Province.

Liu Zheren, Peerapong Tipanark, Pornthep Muangman

190-205
- PDF
Interpreting Symbols in Photographs: A Semiotic Perspective.

Yan Hao; Thawascha Dechsubha

206-221
- PDF
Influence of Family Sports Environment on Youth Sports Behavior: Take The Teenagers in Taiyuan City, Shanxi Province as an Example

Lei Ren , Vissarout Krabuansob

222-237
- PDF
Artificial Intelligence and the Advancement of Thai Education in Crisis: Achieving SDG 4 Through Flexible online Learning Modalities

ขนิษฐา ชัยรัตนาวรรณ, Monnapa Thapsut

238-251
- PDF
Influence of Conformity Psychology on the Use of Self-service Physical Examination Equipment for Drivers

Yan Li, Naruemon Teerapattanakiat, Pratin Khanthong

252-263
- PDF
Symbolism and Influence: The King of Nagas in Contemporary Thai Buddhist Practice

Fuangfa Amponstira , Thawascha Dechsubha

264-275
- PDF
Using The Narrative Embodiment to Create the Chinese and Thai Musical Theatre

Wenlong Bai, ณัฐธัญ อินทร์คง

276-285
- PDF

ปีที่ 8 ฉบับที่ 2 (2025): (May-August)

Academic Articles

Effects of Transformational and Resilent Leadership on staff work Engement:Mediating Effect of work satisfation in Luxun Academy of Fine Art Undering Liaoning Province.

The Boundary-Spanning leadership Model for Higher Education administrators of applied universities in Dalian.

Mianzhu Woodblock New Year Paintings: Designs of Cultural and Creative Products for Inheritance and Development of Cultural Heritage

Research Articles

Service Quality and the Digital Media Usability on the Satisfaction of Electronic Services in Room Reservation on Online Websites in Thailand

Marketing Communication Process Affecting Skincare Buying Behavior of Millennials in Thailand

Developing Guidelines for the Prevention and Suppression of Online Fraud Crimes: Guidelines for Law Enforcement by Police Officials in the Investigation.

The mediating role of employee performance on organizational culture, Human Capital and product Innovation in e-commerce in Shanghai.

Effect of administrators' transformational leadership on teachers work performance: Mediated by teachers' quality of work life and work Engagement at universities in Shenyang, Liaoning Province.

Professional Needs and Challenges for the Development of English language Proficiency at a Research Institute Pathum Thani : A Situational Analysis

Study on satisfaction and loyalty of inpatient dialysis patients based on SERVQUAL model

Exploring Consumers' Willingness to Revisit Theaters through Brand Equity Theory A Case study of Sichuan Grand Theater

Factors influencing the growth of the golf industry in China

The Role of Entrepreneurship Education in Promoting Innovation and Economic Growth

An Empirical Study on The Content Characteristics and Operation Strategies of Educational WeChat Public Website

Mediating impact of teachers' job satisfaction on the Administrators' Leadership styles and teachers' performance at Nanjing University of Art in Jiansu Province.

Interpreting Symbols in Photographs: A Semiotic Perspective.

Influence of Family Sports Environment on Youth Sports Behavior: Take The Teenagers in Taiyuan City, Shanxi Province as an Example

Artificial Intelligence and the Advancement of Thai Education in Crisis: Achieving SDG 4 Through Flexible online Learning Modalities

Influence of Conformity Psychology on the Use of Self-service Physical Examination Equipment for Drivers

Symbolism and Influence: The King of Nagas in Contemporary Thai Buddhist Practice

Using The Narrative Embodiment to Create the Chinese and Thai Musical Theatre

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