Strategy on Quality Management System ISO9001: 2015 Lions Tires (Thailand) Ltd.

Abstract

          Quality management according to ISO 9001: 2015 is constantly changing, bringing adaptability and preparedness. It is the source of the study of current conditions and problems and obstacles, and factors affecting Strategies for implementing in the management system. To improve management efficiency in Lions Tires (Thailand) Co., Ltd. This is a qualitative research. The research tool was a structured interview proved by three experts who found it consistent with the objectives. The key informants are the executives, workers, and employees of the company, in total of 30 people. The research was analyzed and describe descriptively. The results show that the current situation of this company has to adapt to the quality standards. The problem and obstacle is to improve the company to meet the standards related to legal factors and regulations, personnel, and capital to be prepared, which all have an impact. And the way to use a strategy of management to develop the efficiency of the management, is the cooperation of 3 parties: government agencies, responsible sectors, and the company