Customer’s Behavior of Trip Advisor Application of Tourism in Bangkok

Abstract

            This research aims to study the demographic, Tourists’ behavior, and Tourists’ satisfaction of trip advisor application of tourism in Bangkok. The samples used for this study are 400 samples from people who servicing at trip advisor application. This research was purposive sampling. Questionnaires were used to collect data. The data was analyzed as frequency, percentage, mean, and standard deviation. For hypothesis testing was used chi-square.

           The results of the study showed that most Tourists were female, aged between 20 - 30 years old, hold bachelor’s degree, single, worked in private companies, and earned more than 30,000 baht. Tourists’ behavior was booking restaurant, reservation and booking a golf. The frequency of service was 3 - 5 time per year, 1 - 2 time per year and 6 time per year. In addition, Tourists’ satisfaction at trip advisor application overall was high level. The most satisfaction was quality. Secondly, it was process. The lowest satisfaction was price.

           The hypothesis testing revealed that demographic: gender, age, level of education, occupation and Tourists’ behavior of used trip advisor application of tourism in Bangkok related to satisfaction: service quality, process and price.