Competitiveness Freeze Dried Durian Industry A Case Study of ABC (Thailand) Co.,Ltd.

Abstract

            The freeze dried fruit industry is a huge industry and other industries that affect many aspects and also indicates the growth of other industries as well. Since most products are consumed in large numbers. The current freeze dried fruit has been extremely popular. Because the freeze dried fruit can be preserved consumed more than one year. And also a variety of forms. Which can add value to the product as well. In this study aimed to identify competitive advantages in the production of freeze-dried fruit of Thailand ABC. And educational levels and the competitiveness of the industry and competitive trends freeze drying the fruit of Thailand. By comparing the data with business partners in the industry, dried fruit freezing questionnaire was used for data analysis. The study was qualitative research. Depth interviews with industry manufacturers, dried fruit frozen 10 companies. Results showed that information about the different business resulted in the competitiveness of the company ABC differences affecting the competitiveness of industrial drying frozen durian. And reviews of companies engaged in the industry with the ability to influence. Tournament of ABC Company. Affecting the competitiveness of industrial drying frozen durian. It can implies that the four countries have also gain a comparative advantage in the export of Durian freeze-drying in world market under harmonize code 0810.60.00