Political Regionalism and General Election 2023: Victory of Thai Political Party in Northeastern Region

Abstract

          This research article aims to study victory of Thai political parties in the general election 2023. Under political regionalism concept and components of affecting to methodical voting behavior of voters in the northeastern region. This research employs a qualitative methodology. The data was collected from 30 key informants 3 groups including 1) the general election 2023 voters in the northeastern region 2) Researcher/Academician faculty of social science Ubonratchathani University and 3) House of representative candidates in the northeastern region using in-depth interviews, non-participation observation, and documentary research.

          The concept of political regionalism continued to influence the victory of Thai political parties in the 2023 general election in the Northeastern region. This was reflected through the behavioral preferences of both political institutions and voters. The factors affecting voting decisions included a) the reputation of political parties, b) the popularity of candidates, and c) party policies. Vote-buying with money did not significantly influence voter behavior in the Northeastern region. Although various forms of vote-buying were encountered, they did not contribute substantially to the success of Thai political parties in the 2023 general election in the Northeastern region.