Behavior and Satisfaction of Thai Tourists toward Koh Lipe, Satun Province

Abstract

This research aims: (1) to study the behavior of Thai tourists traveling to Koh Lipe, Satun Province, and (2) to study the satisfaction of tourists visiting Koh Lipe, Satun Province. The researcher collected data on the behavior and satisfaction of Thai tourists toward Koh Lipe, Satun Province, from a sample group of 400 respondents. The research instrument used was a questionnaire in the form of a checklist. The findings revealed that most Thai tourists traveling to Koh Lipe, Satun Province, were male, aged between 31–40 years, single, held a bachelor’s degree, worked as company employees, and had a monthly income between 20,001–30,000 baht. They mostly traveled to Koh Lipe during weekends, and the majority were first-time visitors. The average expenditure per trip was less than 5,000 baht. The primary purpose of travel was relaxation. The main decision-makers for traveling were friends, and most Thai tourists preferred to make payments through bank transfers. Regarding tourist satisfaction, the study found that Thai tourists were most satisfied with attractions, with an average score of 4.51, followed by accommodation (4.47), accessibility (4.33), amenities (4.31), ancillary services (4.29), and activities (4.27), respectively.