Hotel Development Strategies for Competitive Advantage Through Creative Management Innovation
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Abstract
The research on “Hotel Development Strategies for Competitive Advantage through Creative Management Innovation” aims to (1) analyze the concepts and components of creative management innovation that influence hotel development to achieve competitive advantage; (2) study strategies for applying creative management approaches in the hotel business, including operations, human resource management, and innovative marketing; and (3) propose strategic approaches for hotel development to create added value and long-term sustainability. This qualitative research examined literature on concepts and theories regarding hotel development strategies for competitive advantage through creative management innovation and analyzed data in terms of content. The results revealed that creating a competitive advantage for Thai hotels in the digital age requires a creative management innovation system that emphasizes the integration of creativity, technology, and database management to increase operational efficiency and create differentiated customer experiences. Hotels that apply this concept to their operations can enhance service quality and reduce costs, while human resource development and innovative marketing foster a learning organizational culture and customer loyalty. Furthermore, the strategic approach to sustainability emphasizes the creation of an innovation ecosystem and collaboration with partners. and integrating the concept of creative economy with environmental, social and economic sustainability. The study results reflect that creative management is an important tool in raising the competitiveness of the Thai hotel industry to the international level sustainably.
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