The Intelligent Public Administration Model (IPA Model) for Thailand in the Age of Artificial Intelligence
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Abstract
This research aimed to: 1) study concepts, theories, and bodies of knowledge related to digital public administration, smart government, and the application of artificial intelligence in the public sector; 2) analyze the components and key factors of intelligent public administration appropriate to the Thai context; 3) develop and synthesize an Intelligent Public Administration Model (IPA Model) and 4) evaluate the appropriateness, feasibility, and consistency of the model. This study employed a qualitative research methodology. Data were collected through documentary research, in-depth interviews with 15 key informants, and qualitative feedback from experts. The data were analyzed using content analysis and interpretive synthesis. The research findings revealed that intelligent public administration involves the application of technology or artificial intelligence in the bureaucratic system by transforming the paradigm of public administration toward a system that uses data, technology, and artificial intelligence as the basis for decision-making, problem prediction, and proactive service delivery. The Intelligent Public Administration Model (IPA Model) consists of five components: smart government, intelligent bureaucracy, AI in public sector, AI governance and ethics, and citizen participation and transparency. The key driving mechanisms include an AI policy laboratory, an algorithm transparency system, a digital competenc, a national AI governance board, and citizen feedback loop. In addition, the evaluation results indicated that the IPA Model is systematic, has policy feasibility, and is consistent with the Thai context. The research suggests that the public sector should develop a central data infrastructure, enhance the digital and AI competencies of personnel, establish transparent AI governance mechanisms, and design continuous citizen listening systems to ensure that intelligent public administration can be practically implemented and generate public trust.
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