The Corporate Social Responsibility, Creating Shared Value, Organizational Adaptation, and Sustainability of Food Industry in the Eastern Economic Corridor, Thailand

Abstract

The food industry in the Eastern Economic Corridor faces challenges arising from competition, changes in consumer demands, quality and safety requirements, as well as social and environmental pressures. Organizations therefore need to place importance on corporate social responsibility, creating shared value, and organizational adaptation in order to support long-term operations. This research aimed to examine the levels of corporate social responsibility, creating shared value, organizational adaptation, and sustainability of the food industry in the Eastern Economic Corridor. A quantitative survey research design was employed. The sample consisted of 280 business owners, executives, or representatives of food industry establishments in Chachoengsao, Chonburi, and Rayong provinces. The research instrument was a five-point rating scale questionnaire. The data were analyzed using frequency, percentage, mean, and standard deviation. The results revealed that: 1) corporate social responsibility was overall at a high level (X̄ = 3.81, S.D. = 0.62), with consumer responsibility having the highest mean; 2) creating shared value was overall at a high level (X̄ = 3.95, S.D. = 0.62), with new product development having the highest mean; 3) organizational adaptation was overall at a high level (X̄ = 3.73, S.D. = 0.67), with customer-centeredness having the highest mean; and 4) sustainability of the food industry was overall at a high level (X̄ = 3.55, S.D. = 0.63), with the environmental dimension having the highest mean. The findings reflect that entrepreneurs place importance on consumers, product development, responsiveness to market demands, and environmental management. Meanwhile, corporate governance, work process simplification, and economic sustainability remain areas that should be further developed