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The study aimed to investigate the status of micro and small hotels and restaurants in Trang, Krabi, and Phuket, in order to improve and develop effective hotel and restaurant business. This study employed survey research methodology conducting in Trang, Krabi and Phuket. The data were collected from 170 micro and small hotel and restaurant owners. They were selected using proportional stratified random sampling and simple random sampling. The interview was conducted in 2010.
The results revealed that most of the owners were 40-49 years-old men. They were from same district and province of their business location. They held a bachelor's degree and got more than 10 years of working experiences which was related to their current job for 12 years and whole working experiences for 20 years. They had a better life after owning their own business. The business was mostly located in municipal area. The U-shaped age distribution of the businesses was found.
Most hotels and restaurants were registered since the business was started. It was started with 100,001-500,000 baht investment which was from personal finance, family or relatives, and bonds payable, respectively. There was 100,001-500,000 baht per month in circulation. The business result was fair and only 31 percent of the business continuously made profit. In addition, the business collaboration among micro and small hotels and restaurants was low.
The suggestions were that 1) there should be a training course for business owners; and, 2) the business owners should be encouraged to participate in business network.
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