Local Tourism Managements Case Study: Retro–Retro Likor Market, Nakhon Si Thammarat Province

Main Article Content

Thussaneeya Boripis


In this study the research object of study for researchers. The local area management plans: 1. The plan of attraction. 1.1 Tourism policies Likor City. 1.2 Plan to use 1.3 The infrastructure for tourism infrastructure, including water supply, electricity, waste management and waste. Including water supply systems, waste management and waste 2. Marketing Strategy Public Relations. 3. Development of Products 3.1 Design 3.2 The interpretive plan. Methods used to conduct the research was to study the documents. Observations and the interview techniques used by the Snow Ball. The study revealed that the province has undertaken to build a new tourist source market Likor City. Managed floating Retro-Retro Market, Features planned include determining the capacity to accommodate tourists. The land use planning the other operations, including marketing and product development. Municipality has implemented a customized landscape of the city. Management includes the management of food and beverage. The healthcare market is the lack of local identity.


Download data is not yet available.

Article Details

Research Article


[1] Boripis, Thussaneeya. (2014). Management of Local Tourism. Nakhon Si Thammarat: Praw Printing Press.

[2] De Campos, J. (1959). Early Portuguese Accounts of Thailand. Journal of the Siam Society, 7 (Relationship with Portugal, Holland, and the Vatican).

[3] Jarumanee, Nikom. (1993). Tourism and Travel Management. Bangkok: O. S. Press.

[4] Nakhon Si Thammarat City Municipality. (2015). The Riverside Market Town of Nakhon Si Thammarat. Retrieved February 13, 2015, from https://www.nakhoncity.org/news_ad3/news_ad3/show_detail.php?sId=207.

[5] Pimonsompong, Chalongsrl. (2003). Tourism Planning and Marketing Development. 4th Edition. Bangkok: Kasetsart University Press.

[6] Suwannawut, Nantaporn. et al. (2010). Retro Marketing-Historically Restored at First. For Quality Magazine, 17(151), 22-25.

[7] Tourism Authority of Thailand. (2011). The Planned Tour. (Reproduce).

[8] Wattana, Chitinout. (2005). A Study to Determine the Identity of the Phitsanulok, Culture Street (Walking Street). Journal of Business, Economics and Communications, 7(2), 71-80.