Behavior and Satisfaction of Tourists in Thailand : Case Study of Khlong Phadung Krung Kasem Floating Market Dusit Area, Bangkok

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Supattra Huabcharoen
Nantinee Thongorn
et al.

Abstract

Ministry of Tourism and Sports is the organization that development and promotion of tourism in Thailand. Thus, the Ministry Tourism and Sports created the campaign to promote the product of Thailand by created the campaign name Khlong Phadung Krung Kasem floating market at Dusit area, Bangkok. From a practical cooperative education program at the Ministry of Tourism and Sports from August 23, 2016 to December 9, 2016, the researcher was assigned to making a project. The aims to making a project is study the behavior and Satisfaction of Tourists in Thailand that traveling to Khlong Phadung Krung Kasem floating market. The data was collected by distribute 400 questionnaires to the tourist who travel to Khlong Phadung Krung Kasem floating market, which the researcher used simple random sampling method. The results show most of the tourists are female who age around 21-30 years old with bachelor’s degree. They are working in government sector who have earned income 10,001-20,000 baht / month. It was the first times they visited to the destination. For the remaining market mixes are gained modest level at satisfaction from tourist. Firstly, pricing are worth for money. Secondly, distribution have both retail and wholesale and the last one various promotional tools were used to promote the destination such as online social media, TV, radio, signage board and events conference.

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