Analysis the Potential of Samchuk Market to Support Sustainable Tourism

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Pathompong Kookkaew
Aekalak Sanguansang

Abstract

            The purpose of this research was to study the general characteristics of Samchuk Market and study the economic potentiality. Include market factors important in order to accommodate tourists the local and foreign of Samchuk Market, Suphanburi province. The samples total of 350 people who live in the community in Samchuk Market Moo 2, Tambon Samchuk District, Suphanburi. The instrument used in the study was a questionnaire for quantitative data analysis on the average (Mean) and standard deviation (S.D.).


            The result of the study the potential of Samchuk Market in order to accommodate tourists the local and foreign of 7 criteria indicators found that: The potential of Samchuk Market to accommodate tourists Thai and foreign in total was at a high level, the average 3.72. When analyzed the criterion indication was found that the most potent aspects is the physical aspects (Access to Attractions), the average 4.28. The second, economic, and social (Engaging) the average 4.15. The smallest potential is management (Security of Life and Property), the average 3.76.

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Research Article

References

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