Analysis the Potential of Samchuk Market to Support Sustainable Tourism

Main Article Content

Pathompong Kookkaew
Aekalak Sanguansang


            The purpose of this research was to study the general characteristics of Samchuk Market and study the economic potentiality. Include market factors important in order to accommodate tourists the local and foreign of Samchuk Market, Suphanburi province. The samples total of 350 people who live in the community in Samchuk Market Moo 2, Tambon Samchuk District, Suphanburi. The instrument used in the study was a questionnaire for quantitative data analysis on the average (Mean) and standard deviation (S.D.).

            The result of the study the potential of Samchuk Market in order to accommodate tourists the local and foreign of 7 criteria indicators found that: The potential of Samchuk Market to accommodate tourists Thai and foreign in total was at a high level, the average 3.72. When analyzed the criterion indication was found that the most potent aspects is the physical aspects (Access to Attractions), the average 4.28. The second, economic, and social (Engaging) the average 4.15. The smallest potential is management (Security of Life and Property), the average 3.76.


Download data is not yet available.

Article Details

How to Cite
Kookkaew, P., & Sanguansang, A. (2020). Analysis the Potential of Samchuk Market to Support Sustainable Tourism. Journal of Thai Hospitality and Tourism, 15(2), 68–76. Retrieved from
Research Article


Best, J. W. (1981). Research in Education. 4th ed. New Jersey: Prentice–Hall.

Krejcie, R. V. & Morgan, D. W. (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement, 30(3), 607–610.

Patcharinporn Phuapisit et al. (2013). Sustainable Development of Administrative Management for Floating Market. Academic Resources and Information Technology, Rajamangala University of Technology Phra Nakhon.

Pongwin Chaiwirat. (2009). The Local Love to Create the Name for the International. Retrieved April 19, 2017, from

Sojiluk Kamonsakdawikul et al. (2013). Samchuk, the Retromarket: the Politics of Space and the Business of Nostalgia. Institute of Culture and Arts Journal, Srinakharinwirot University, 14(2), 67–77.

Sunimit Summart, Suphitcha Porntarasawat & Arissa Sa–ardnak. (2012). Strategies of Entrepreneurs and Quality of Life in Sam Chuk Market, Suphan Buri Province. Faculty of Management Sciences, Silpakorn University.

Suranat Kunprasert. (2007). The Traditional Floating Market Community Development Study: Case Study of Sam Chuk Market, Suphan Buri. Master’s Thesis. Department of Urban and Environment Planning, Faculty of Architecture, Kasetsart University.