Capabilities Development of Local Community for Creative Tourism, Chaing Khan, Loei

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Neunghathai Khopolklang
Kantapon Kaewsanga


           This research aims to study the satisfaction, needs, potential, roles, and obstacles, including finding ways to promote creative tourism in Chiang Khan, Loei. The research data were collected using 3 types of tools: questionnaire, semi-structured interviews, and in-depth interviews. The quantitative data was analyzed by descriptive statistics such as percentage, mean, and standard deviation. The qualitative data was analyzed by classification and grouping.

           The results showed that: 1) Most tourists came to Chiang Khan to eat local food and visit the popular tourist attractions such as Walking Street or Kang Kudkhu. 2) The overall tourists’ satisfaction was at a high level. 3) Local potential is abundant in resources which enable it to develop into a creative tourism attraction. 4) The Chiang Khan District Office has roles as the head of government agencies and is co-planning with the DASTA for 3 years. 5) The problems and obstacles are lacking personnel and budgets. 6) The knowledge of tourism and creative activities can be a guideline for the development of tourism in Chiang Khan to become a sustainable tourism destination.


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Khopolklang, N., & Kaewsanga, K. (2020). Capabilities Development of Local Community for Creative Tourism, Chaing Khan, Loei. Journal of Thai Hospitality and Tourism, 16(1), 12–25. Retrieved from
Research Article


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