A Study of Tourism Policy Implementation: A Case Study on Tourism Development in Chao Lao Beach, Laem Sadet Beach and Kung Krabaen Bay, Chanthaburi Province
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Abstract
This research article has two objectives which are: 1) to study problems and hindrances in tourism policy implementation, and 2) to study the participation of local communities and the private sector in tourism development in Chao Lao Beach, Laem Sadet Beach, and Kung Krabaen Bay in the Chanthaburi province of Thailand. The researcher has employed a qualitative research method by conducting documentary reviews, undertaking focus group discussions, and performing an in–depth interview.
It was found that the National Tourism Development Plan 2012–2016 is rarely applied to the strategic planning process. The organizational structure of the Ministry of Tourism and Sports which originated by the Office of the Public Sector Development Commission causes problems and hindrances in administration and policy implementation. A collaboration between the Chanthaburi Governor Office and the local administrative organization is a showing of unity, and the result of a lack of publicity and promotion in tourism. The result of not having an office of the Tourism Authority of Thailand (TAT) in the province, tourism policies, lack project continuity, and government regulations become a constraint on tourism development, and the organizational budgets and human resources are insufficient. For the participation of the local communities and the private sector, it was found that the private sector is strong enough and plays an important role in tourism development and management while the local communities have a low rate of participation in tourism development.
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