Middle East Tourist’s Behavior in Bangkok

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Nicharee Tongchoiy
Wiparat Oebpob
Thitirat Panbamrungkij

Abstract

            The present study aims to explore Arabian tourists’ behavior and motivation to visit Bangkok. The sample used in the study was selected by random sampling in a total of 100 respondents. The research conducted percentage, mean, frequency, and Pearson Chi-square methods for data analysis. The result showed that the respondents preferred to travel with their family and stayed for a few weeks. The popular places to visit are MBK, Safari World, and Dream World. The most motivations of visitation were the need for relaxation, medical services, and beauty respectively. Arabian tourists preferred to visit comfortable places even though these sites were not well-known. In addition, the data showed that socioeconomic characteristics of the tourist, i.e., gender, nationality, income, and modes of traveling significantly associated with tourism behavior and motivation. Our findings provided useful information for policymakers to develop effective strategies supporting the growth of this particular tourist group.

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How to Cite
Tongchoiy, N., Oebpob, W., & Panbamrungkij, T. (2020). Middle East Tourist’s Behavior in Bangkok. Journal of Thai Hospitality and Tourism, 16(1), 40–55. Retrieved from https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/246350
Section
Research Article

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