Analysis of Essential Skills for Staff in Tourism and Hospitality Businesses in the Post–Coronavirus Disease 2019 (COVID–19) Era

Main Article Content

Raktida Siri

Abstract

The outbreak of the Coronavirus Disease in 2019 (COVID–19) has affected our lifestyles and business operations. Adaptation to the new normal is necessary for people and businesses to survive. This research examines the essential skills of staff in the tourism and hospitality industries after the Coronavirus Disease 2019 (COVID–19) outbreak from the perspective of those who are working in each of the following industries: hotels, food and beverage, health and spa, and tourism businesses. This is a quantitative study based on online questionnaires using descriptive statistical analysis, factor analysis, and thematic analysis.


The study has found that the top three skills that are most important (scale 1–5) in the post-pandemic era are skills in crisis management (4.20), collaboration with colleagues and clients (4.11), and operation in accordance with occupational health and safety practices (4.09). The results of the factor analysis revealed the following three main groups of skillsets: operational, emotional intelligence, and decision-making.

Article Details

How to Cite
Siri, R. (2023). Analysis of Essential Skills for Staff in Tourism and Hospitality Businesses in the Post–Coronavirus Disease 2019 (COVID–19) Era. Journal of Thai Hospitality and Tourism, 18(2), 3–19. Retrieved from https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/255522
Section
Research Article

References

Abdelhamied, H. H. S. (2019). The Impact of Training Activities on Quality of Service, Customer Satisfaction and Behavioral Intention. Journal of Tourism and Hospitality Management, 7(1), 135–148.

American Hotel & Lodging Association (AHLA). (2021). State by State Job Less: Covid-19 Continues to Devastate Hotel Industry. https://www.ahla.com/sites/default/files/Fact%20Sheet_2021%20State%20COVID19%20Impact.pdf

Australian National Training Authority (ANTA). (2000). Administration Training Package BSA97: Administration Competency Standards Level 2. https://training.gov.au/TrainingComponentFiles/NTIS/BSA97_3.pdf

Bernard, M. (2020). 8 Job Skills to Succeed in a Post–Coronavirus World. https://www.forbes.com/sites/bernardmarr/2020/04/17/8-job-skills-to-succeed-in-a-post-coronavirus-world/?sh=ff98b162096d

Centers for Disease Control and Prevention (CDC). (2020). Lab Advisory: Outbreak of 2019 Novel Coronavirus (2019–nCOV) in Wuhan, China. https://www.cdc.gov/locs/2020/outbreak-of-2019-novel-coronavirus-2019-ncov-in-wuhan-china.html

Cotton, K. (2001). Developing Employability Skills. Northwest Regional Educational Research Laboratory.

EHL Insights. (2020). EHL Advisory Services Create a Safety and Hygiene Label for Hotels. https://hospitalityinsights.ehl.edu/ehl-advisory-services-safety-hygiene-label-hotels

EHL Insights. (2021). 10 In–Demand Hospitality Resume Skills. https://hospitalityinsights.ehl.edu/hospitality-skills-resume

Katz, R. (1974). Skills of an Effective Administrator. Harvard Business Review, 52(5), 90–102.

Kaushal, V. & Srivastava, S. (2021). Hospitality and Tourism Industry amid Covid-19 Pandemic: Perspectives on Challenges and Learnings from India. International Journal of Hospitality Management, 92, 102707.

Kim, N., Park, J. & Choi, J. (2017). Perceptual Differences in Core Competencies between Tourism Industry Practitioners and Students Using Analytic Hierarchy Process (AHP). Journal of Hospitality, Leisure, Sport & Tourism Education, 20, 76–86.

Kim, S., Kim, J., Badu-Baiden, F., Giroux, M. & Choi, Y. (2021). Preference for Robot Service or Human Service in Hotels? Impacts of the Covid-19 Pandemic. International Journal of Hospitality Management, 93, 102795.

Lunius, R. F. (2020). Soft Skills, “Hospitude” and Affective Hospitality. https://ohma.swiss/en/blog/soft-skills-hospitude-and-affective-hospitality.53

Mallough, S. & Kleiner, B. H. (2001). How to Determine Employability and Wage Earning Capacity. Management Research News, 24(3/4), 118–122.

McClelland, D. C. (1970). Test for Competency: Rather than Intelligence. American Psychologists, 17(7), 57–83.

Shariff, M. N., Kayut, K. & Abidin, A. Z. (2014). Tourism and Hospitality Competencies: Industry Perceptions and Expectations in the Malaysian Perspectives. World Applied Sciences Journal, 31(11), 1922–2000.

Smithikrai, C. (2017). Recruitment, Selection and Evaluation of Personnel Performance. Chulalongkorn University Press.

Weber, M. R., Crawford, A., Lee, J. & Dennison, D. (2013). An Exploratory Analysis of Soft Skill Competencies Needed for the Hospitality Industry. Journal of Human Resources in Hospitality and Tourism, 12(4), 313–332.

World Economic Forum (WEF). (2020). The Future of Jobs Report 2020. http://www3.weforum.org/docs/WEF_Future_of_Jobs_2020.pdf

World Tourism Organization (UNWTO). (2021). The Future of Work and Skills Development in Tourism. https://www.e-unwto.org/doi/pdf/10.18111/9789284421213

Zehrer, A. & Mössenlechner, C. (2009). Key Competencies of Tourism Graduates: The Employers' Point of View. Journal of Teaching in Travel and Tourism, 9(3–4), 266–287.