The Role of Intrapreneurship and Environmental Collaboration in Fostering Green Innovation Adoption in the Hotel Industry in Bangkok

Main Article Content

Phairat Boonsuwan
Bing Zhu


The primary aim of the study is to understand the roles of intrapreneurship and environmental collaboration in fostering green innovation adoption in the hotel industry in Bangkok through semi-structured interviews. Fifteen interviews were conducted with a group of people from academic institutes and hotels.

The findings first revealed that intrapreneurship is a key driver of green innovation adoption through various aspects such as the development of new business strategies and the incorporation of new technologies in product design, service processes, and communications. Also, collaboration with suppliers and customers enhances hotels’ adoption of green innovation to cope with environmental issues from different perspectives. The results of this study provided updated empirical evidence to enrich the existing literature. Consequently, recommendations are provided from a practical perspective.

Article Details

How to Cite
Boonsuwan, P., & Zhu, B. (2023). The Role of Intrapreneurship and Environmental Collaboration in Fostering Green Innovation Adoption in the Hotel Industry in Bangkok. Journal of Thai Hospitality and Tourism, 18(1), 98–110. Retrieved from
Research Article
Author Biographies

Phairat Boonsuwan, Assumption University



Bing Zhu, Assumption University




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