A Conceptual Model of Intrapreneurship, Sustainable Collaboration and Sustainable Human Capital Triggering Green Innovation Adoption in the Hotel Industry in Thailand
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Abstract
This study proposes a conceptual model to investigate the role of intrapreneurship in green innovation adoption in the hotel industry in Thailand. Diversified definitions and determinants of adoption are reviewed and integrated in order to determine the possibility of understanding sustainability and innovation at an organizational level, especially in terms of sustainable collaboration and human capital. More importantly, it is proposed that intrapreneurship serves as an internal initiative of the firm to develop its capabilities to implement a sustainability strategy, thereby actualizing green innovation in the organization.
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