Personal Factors and Tourism Behavior Affecting Tourists' Domestic Travel Intentions after the Coronavirus Disease 2019 among Tourists in Bangkok

Abstract

The research objectives were to study domestic travel intentions and factors affecting travel intentions after the coronavirus disease 2019 outbreak among tourists in Bangkok. The research sample consisted of 400 tourists in Bangkok. The research tool was a questionnaire. The data was analyzed using frequency, percentage, mean, and standard deviation statistics, as well as the t-test and F-test. 

            The results found that:

1. Domestic travel intentions after the outbreak of the coronavirus disease in 2019 found that the overall sample has a high level of domestic travel intentions (= 4.26). Considering each item, it was found that the tourists selected domestic tourist destinations as their next travel destination (= 4.36), followed by the intention to travel to the country soon (= 4.28), and those who planned to travel to the country after this (=4.22).


2. The gender identity of the tourists did not affect their domestic travel intentions. Meanwhile, the age range of tourists had a statistically significant effect on domestic travel intentions at .05 level. There are five differences between the pairs, which are (1-2) under 20 years old, different from 40–49 years old and 50–59 years old; (3-4) 20–29 years old, different from 40–49 years old and 50–59 years old; and (5) the age range of 30–39 years is different from 50–59 years.


3. Factors in tourism behavior in terms of travel style did not affect domestic travel intentions. Meanwhile, the tourism travel targets had a statistically significant effect on domestic travel intentions at .05 level. There are 4 different pairs: the business tourism aspect is different from meeting friends or relatives; tourism for meetings and exhibitions; educational trips; and leisure travel are different from traveling to meet friends or relatives.