Celebrity Influences on Value Perception for Film Tourism Intentions

Main Article Content

Chanajai Tonsaithong
Phitak Siriwong
Pairote Wilainuch


Movies are excellent sources of travel inspiration. Tourists who are inspired by movies and travel are potentially attracting other tourists to travel to several countries around the world, including Thailand. There have been demands for factors influencing people to travel, as inspired by movies. As such, the objective of this article is to study concepts and theories to analyze the relationship between the factor of "celebrities’ influences" and value perception in relation to intentions for travel inspired by movies. The study was conducted by replicating a hypothesis to test the relationship between the factors. In the context of tourists, mediator variables include images and attachments to travel destinations. The data was then used as empirical evidence for the research. The results of the study will be used to further develop concepts about factors affecting tourists who travel because they were inspired by movies in order to promote tourism in Thailand in the future.

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How to Cite
Tonsaithong, C., Siriwong, P. ., & Wilainuch, P. . (2024). Celebrity Influences on Value Perception for Film Tourism Intentions. Journal of Thai Hospitality and Tourism, 19(1), 78–90. Retrieved from https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/261124
Research Article


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