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The research aims to explore and gain more understanding about beach safety-related issues in the beach areas of Phuket Island. The study conducted an empirical review about beach safety issues and field observations at key beaches of Phuket Island. The researcher also participated in an intensive training course of “Sea Search and Rescue” held by Thai Red Cross and Royal Thai Navy. The training was beneficial in order to gain more in-depth understanding of beach safety issues. The study found that many beaches in Phuket have adopted the strategy of beach safety signs/flags, training and patrol of lifeguard which has improved the standard of beach safety in Phuket to some degree. However, there is an apparent lack of knowledge and understanding about beach safety among people in society that needs to be addressed through education. Moreover, there was a lack of in–depth study in the area of beach safety in terms of perception, understanding, behavior and cause of death, for beach users in Phuket which provided a gap of knowledge that needs to be rectified in order to steer the development of beach safety management for Phuket’s future.
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