INNOVATIVE COMPETENCY, NETWORK PROFICIENCY AND TACTICAL AGILITY AFFECTING BUSINESS PROCESSED FRUIT BUSINESS PERFORMANCE IN THAILAND
Keywords:
Innovative, Networking, Tactical Agility, Business Performance, Fruit BusinessAbstract
This research examines the critical factors influencing business performance in Thailand's processed fruit industry, focusing on innovative competency, networking proficiency, and tactical agility. This research employed quantitative and qualitative research methodologies. The quantitative research focused on the population of 1,000 entrepreneurs approximately and managers in the processed fruit business sector in Thailand. The sample consisted of 500 entrepreneurs and managers from this sector. The researchers used questionnaires as the data collection tool, while for the qualitative research, in-depth interviews were conducted. The data analysis involved Structural Equation Modeling (SEM). The research result found that innovative competency has a significant positive impact on business performance. Organizations that emphasize innovation, whether through new products or services, tend to perform better. Networking capability also plays a key role in driving business performance, though its impact is somewhat less pronounced compared to innovation. Effective networking allows organizations to access valuable resources, reduce operational costs, and form strategic partnerships. Tactical agility is the most influential factor in enhancing business performance. Tactical agility enables businesses to stay ahead of competitors, capitalize on emerging opportunities, and navigate challenges effectively. Together, these capabilities—innovative competency, networking capability, and Tactical agility—form a comprehensive framework that contributes to high levels of business performance.
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