Opportunities for Thai hemp food businesses and microwave and entrepreneurs

Abstract

Since the Royal Thai Government Gazette legalized cannabis usage  for  medical purposes and Food & Beverage. It caused a massive impact throughout the Thai business world. Many players would like to take part in this journey, especially the F&B entrepreneurs. This research is made to  analyze the cannabis business opportunity in an early stage and the consumer communication method. The study shows that many Thai entrepreneurs are willing to jump in but due to some restrictions, the marijuana price might be higher at the beginning. There are a few companies that obtain the production license.  Also, the Importation and Exportation are not allowed in any trading partner that does not have this policy. Furthermore, the biggest question in F&B is how to communicate to each group of clients with understand the benefit and the side effect that might occur after consuming product and to reassure and to attract potential prospect whom might not have an interest before.