FACTORS AFFECTING THE DECISION TO USE ACCOUNTING SOFTWARE CONNECT THROUGH THE NETWORK SYSTEM BY USING CLOUD COMPUTING TECHNOLOGY OF SMALL AND MEDIUM COMMUNITY ENTERPRISES (SMES) OF THE DISTRIBUTION BUSINESS AND SERVICE IN BANGKOK

Abstract

The purpose of this research is to study internal factors that affect the decision to purchase an accounting software. Connected via network using cloud computing technology and external factors that affect accounting software purchase decisions. Network connection using cloud computing technology Use a research model by collecting questionnaires. The sample group was entrepreneurs registered with the Department of Business Development. Data analysis uses multiple regression analysis to test research hypotheses.

The results of the research were as follows:

      Recognition of needs and problems Searching for information, costs and expenses involved in the procurement of the system. The qualifications of the program providers affect the increase of convenience for users. Recognition of needs and problems Information search, alternative evaluation, acceptance of program selection Features of the program The qualifications of program providers affect the creation of added value of financial enterprises. Recognition of needs and problems Finding Information Alternative Assessment Features of the program Features of the program provider.