THE UTILIZATION OF THE DOUYIN APPLICATION TO PROMOTE E-COMMERCE MARKETING FOR SMALL ENTERPRISES IN BEIJING MUNICIPALITY, PEOPLE'S REPUBLIC OF CHINA

Abstract

Introduction: Small businesses are facing competition in marketing promotion with large businesses, so they have adapted to e-commerce marketing by using the application to communicate to create awareness and increase sales. Objectives: 1) To study the context of using the Douyin application to promote small business e-commerce marketing in Beijing. 2) To study the satisfaction of using the Douyin application to promote the marketing of small business e-commerce in Beijing Province. People's Republic of China. 3) To study the guidelines for using the Douyin application to promote small business e-commerce marketing. Study Method: Mixed research was used, qualitative research with interviews and content analysis from documents related to small businesses. E-commerce Marketing Statistics on the use of the Douyin application and quantitative data samples. Collect from small business entrepreneurs in Beijing Province who use the Douyin application to promote e-commerce marketing, and then use the data from qualitative and quantitative research to create a questionnaire on how to use the Douyin application to promote appropriate small business e-commerce marketing. Results: small business entrepreneurs in Beijing use the Internet for nearly 80 percent and use the Douyin application to promote e-commerce marketing to facilitate online shopping. The number of online shoppers through the Douyin application reached 905 million. This accounts for 82.3 percent of China's online platforms. The overall satisfaction of using the Douyin application to promote small business e-commerce marketing in Beijing, People's Republic of China was very high, with an average of 3.60, and the appropriate approach to using the Douyin application to promote small business e-commerce marketing is to communicate visual or video marketing that provides information about products or services in real life. build consumer confidence and provide quality after-sales service, develop a fast service system such as order processing, clear delivery time, and other services. The Douyin application has a clear and concise interface so that consumers can quickly find the products they need. Conclusion: Small business entrepreneurs should communicate quality product marketing and services that are convenient, fast and varied, such as order processing, delivery times, and a variety of payment methods. The application provides a clear and concise interface so that consumers can quickly find the products they need.