Service Quality Affecting to Decision Making to Use Service of U Fit Fitness Center

Abstract

The objectives of this research article are 1) to study the service quality of the UFit Fitness Club exercise facility 2) to study the decision to use the services of the UFit Fitness Club exercise facility 3) to study the relationship between service quality and decision making. Use the services of the UFit Fitness Club. The population used in this research is 310 customers who are members and can use the UFit Fitness Club. The questionnaire was used as a research tool. Data analysis used frequency analysis, percentage, mean, and standard deviation. Test the relationship between 2 variables using the correlation coefficient formula. At the statistical significance level of 0.05 and testing the service quality hypothesis using multiple regression analysis statistics. At the statistical significance level of 0.05, the study results found that The overall level of opinion on service quality was at the highest level in every aspect. It was found that service quality in all 5 areas consisted of the concreteness of the service. Reliability Customer response In terms of providing confidence to customers and knowing and understanding customers Affects the decision to use the UFit Fitness Club exercise facility with statistical significance at the .05 level. Suggestions received from the research. is the quality of service Each element is important. But what has been discovered is that every organization must consider the principles. customer response With speed is the intention to help customers. Service providers must demonstrate skills and knowledge. Service ability and understanding and knowing customers Serve each customer with care and friendliness and treat customers like family.