EXPECTATIONS OF TOURISTS ON THE TOURISM READINESS OF SILOM WALKING STREET BANGKOK

Abstract

This study aimed to study the Expectations of tourists on the tourism readiness of Silom Walking Street. Bangkok through the perspective of Thai tourists Expectations of tourists on the  tourism  readiness of the Silom Walking Street. Bangkok Through the perspective of Thai tourists The sample group used in the study was 400 Thai tourists visiting Silom Walking Street. Data were collected by using the W.G.Cochran method. Data collection tools were questionnaires for statistical analysis including percentage, average, and standard deviation. The study found that Most tourists are male, aged between 20-25 years, bachelor's degree, single status, occupation, student. And have an income below 9,000 The overall potential level of tourism readiness was very ready. When considering each aspect, it was found that The aspect of accessibility and activity was at the highest level of potential, The aspect of attraction was at a high level. The lowest potential level was facilities.