Chiang Mai: A Creative City Using Creative Tourism Management

  • Suprapa Somnuxpong Department of Tourism, Faculty of Humanities, Chiang Mai University, Thailand
DOI: https://doi.org/10.14456/jucr.2020.8
Keywords: Cultural Tourism, Thailand, Chiang Mai, Experience, Creative City, Creative Tourism

Abstract

This research article investigates how to use the physical, social, cultural and environmental potential of Chiang Mai province to increase the region’s cultural capital and develop more creative tourism management. The research showed that the diverse culture of Chiang Mai offers high potential for development of additional local community participation. Further local participation in creative tourism management can be supported by creating new tourism routes. This approach is consistent with the provincial policy on promoting the city’s creative economy and has received awards from The United Nations Educational, Scientific and Cultural Organization (UNESCO) for the Creative City (crafts and folk art).

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Journal of Urban Culture Research - Cover images of Chula Art Town's street art in Bangkok was designed by Alan Kinear.
Published
2020-06-24
How to Cite
Somnuxpong, Suprapa. 2020. “Chiang Mai: A Creative City Using Creative Tourism Management”. Journal of Urban Culture Research 20 (June), 112-32. https://doi.org/10.14456/jucr.2020.8.
Issue
Vol. 20: January-June 2020
Section
Articles
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