Chiang Mai: A Creative City Using Creative Tourism Management
This research article investigates how to use the physical, social, cultural and environmental potential of Chiang Mai province to increase the region’s cultural capital and develop more creative tourism management. The research showed that the diverse culture of Chiang Mai offers high potential for development of additional local community participation. Further local participation in creative tourism management can be supported by creating new tourism routes. This approach is consistent with the provincial policy on promoting the city’s creative economy and has received awards from The United Nations Educational, Scientific and Cultural Organization (UNESCO) for the Creative City (crafts and folk art).
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors authorize the JUCR to publish their materials both in print and online while retaining their full individual copyright. The copyright of JUCR volumes is retained by Chulalongkorn University.
The views and opinions expressed herein are those of the individual author(s) and do not necessarily reflect the policies or opinions of the Journal (JUCR), it editors and staff, Chulalongkorn University, or Osaka City University.