Chiang Mai: A Creative City Using Creative Tourism Management

Authors

  • Suprapa Somnuxpong Department of Tourism, Faculty of Humanities, Chiang Mai University, Thailand

DOI:

https://doi.org/10.14456/jucr.2020.8

Keywords:

Cultural Tourism, Thailand, Chiang Mai, Experience, Creative City, Creative Tourism

Abstract

This research article investigates how to use the physical, social, cultural and environmental potential of Chiang Mai province to increase the region’s cultural capital and develop more creative tourism management. The research showed that the diverse culture of Chiang Mai offers high potential for development of additional local community participation. Further local participation in creative tourism management can be supported by creating new tourism routes. This approach is consistent with the provincial policy on promoting the city’s creative economy and has received awards from The United Nations Educational, Scientific and Cultural Organization (UNESCO) for the Creative City (crafts and folk art).

Journal of Urban Culture Research - Cover images of Chula Art Town's street art in Bangkok was designed by Alan Kinear.

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Published

2020-06-24

How to Cite

Somnuxpong, Suprapa. 2020. “Chiang Mai: A Creative City Using Creative Tourism Management”. Journal of Urban Culture Research 20 (June):112-32. https://doi.org/10.14456/jucr.2020.8.

Issue

Vol. 20: January-June 2020

Section

Articles

License

Authors authorize the JUCR to publish their materials both in print and online while retaining their full individual copyright. The copyright of JUCR volumes is retained by Chulalongkorn University. 

The views and opinions expressed herein are those of the individual author(s) and do not necessarily reflect the policies or opinions of the Journal (JUCR), it editors and staff, Chulalongkorn University, or Osaka Metropolitan University.